How MinusX is Transforming Analytics at Habuild

Habuild is the world's largest yoga platform, helping millions of users build sustainable wellness habits. They hold multiple yoga-related records and have a vibrant community of yoga enthusiasts in India and worldwide.

From Week-Long Delays to Real-Time Insights

On the heels of rapid user growth, the team faced a critical challenge: decision-making was bottlenecked, taking days to even weeks for simple insights. Given that only a handful of people could access the data, analyzing any initiative was a slow and painful process. The product and leadership teams had limited visibility into their experiments, creating a frustrating dependency on analysts for even basic questions. Overwhelmed with data requests, analysts had little time for deep analysis.

We worked closely with Habuild to improve their entire analytics workflow. Starting with data modeling and dashboard setup, we helped them build a foundation that would scale. But the real transformation came when MinusX enabled every team member to explore data themselves.

MinusX has completely transformed analytics at Habuild. The difference in data visibility by leadership and product team is night and day. Analyzing the effect of any initiative used to take more than a week. With MinusX, every member is empowered to look at data themselves and we now ask more questions!

Prasun Jain

Head of Product @ Habuild

Empowering the Entire Team

The transformation at Habuild wasn't just about speed, it was about democratizing data access. With MinusX integrated into their Metabase setup, team members across the organization can now:

• Ask questions naturally: Instead of waiting for an analyst, anyone can ask questions in plain language and get immediate answers
• Build their own dashboards: Product managers and leaders create custom views without writing SQL
• Dig deeper: When a question leads to another question, they can keep exploring without breaking flow
• Make data-driven decisions faster: What used to take a week now happens in minutes

The culture shift has been remarkable. The team doesn't just get answers faster—they ask more questions, explore more hypotheses, and make better decisions. Almost all ad-hoc data requests are now handled directly by team members through MinusX, freeing up analysts to focus on high-impact work.

Analysts Focus on What Matters

With most data requests now handled directly by team members through MinusX, Habuild's analysts can focus on what they do best: deep analysis, strategic insights, and helping the business understand complex patterns. The shift from "data request handler" to "strategic analyst" has transformed how the analytics team operates, and has also made them happier and more fulfilled in their roles.

Building the Best Data-Driven Organization

We're continuing to work closely with Habuild to push the boundaries of what's possible with data-driven decision making. Their journey from week-long analysis cycles to instant, self-service insights shows what's possible when you empower every team member with the right tools.

Habuild is on a mission to become one of the most data-informed companies in their space, and MinusX is helping them get there — one question at a time.

If you want to transform analytics at your organization like we did for Habuild, reach out to us! We'd love to help you empower your entire team with data.